YouTube reportedly paid $160m for Activision Blizzard esports exclusivity

February 18th, 2020, 17:53 Posted By: wraggster

The deal between Activision Blizzard and Google for the media rights to the former's esports events is said to have cost $160 million.
That's the figure given by multiple sources to Esports Observer, which reports this total encompasses Call of Duty, Overwatch and Hearthstone. YouTube will exclusively broadcast esports events across these games for three years.
It's not clear how much money each title represents, but sources suggest Overwatch League commands the majority of the sum, with most of the remainder going towards Call of Duty League. Hearthstone is reportedly considered a free throw-in.
A previous exclusivity deal for the Overwatch League was reportedly valued at $90 million over the course of two years.
The new deal with Google apparently includes significant but achievable incentive clauses for viewership targets and ad sales. So, even though the amount allocated to Overwatch is no an increase from its previous Twitch deal, teams and executives involved are happy with the partnership.

https://www.gamesindustry.biz/articl...ts-exclusivity

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