Leaked EA document says FIFA 21 is driving people to loot boxes

April 27th, 2021, 00:51 Posted By: wraggster

An Electronic Arts internal document regarding FIFA 21 that was leaked to the CBC has explicitly stated the publisher's goal of pushing players toward its loot box-driven FIFA Ultimate Team game mode.
The 54-page document, which was provided to the news outlet by a "gaming insider," addresses the game's performance so far and lays out the publisher's plans going forward.
On a page of the document titled "Five Things You Need to Know," the third point emphasizes that players will be "incentivized to convert" throughout the summer, while the fourth point states "FUT is the cornerstone and we are doing everything we can to drive players there."
In another page titled "Turning Up the Heat," the company says "All roads lead to FUT" and lays out a strategy to "drive excitement and funnel players towards FUT from other modes."
The insider said he took the document to the press in light of research linking loot boxes to gambling, proceedings in various markets around regulating loot boxes as gambling, and numerous lawsuits over the practice.
"For years ... they've been able to act with a layer of plausible deniability," the insider told the CBC. "Yet in their internal documents, they're saying, 'This is our goal. We want people driven to the card pack mode.'"
He added, "I don't know why anyone would ever put that in print at the company. It's getting harder and harder to defend what is very obviously unregulated gambling."
Leaked EA document says FIFA 21 is driving people to loot boxes | GamesIndustry.biz

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