WWF harnesses casual gaming to raise G8 awareness

June 24th, 2009, 22:18 Posted By: wraggster

Charitable organisation WWF has launched a casual web game made by Playgroup that hopes to raise awareness relating to the G8 summit.
The game, which parodies the real world meeting of influential leaders from across the globe, invites users to join as a ninth opinion former, and make policies alongside the likes of President Barack Obama and Gordon Brown. Players are then rewarded with an animated clip which shows the impact of their policy decision making.
Titled Face the G8, the game also utilises integration with social media by allowing users to create their own personalised campaign posters which can be uploaded to a special ‘Face the G8 photostream’ on Flickr. WWF plans to use the posters in campaigns to put pressure on the G8 leaders.

Videos from the game are also viewable through YouTube and share details about their exploits via their Facebook profile.

http://www.casualgaming.biz/news/288...e-G8-awareness

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