Valve: Publishers are loving Steam

February 1st, 2007, 18:23 Posted By: wraggster

Over the past few months we've seen a number of publishers embracing Valve Software's Steam. Numerous back-catalogue PC games from have appeared for digital distribution on the platform and, in the case of the likes of Dark Messiah, on the day of retail release.

It's a trend that's set to continue and evolve, according to Valve Software.

Speaking to CVG in a Steam-focused interview which we'll be publishing shortly, Valve's director of marketing Doug Lombardi explained, "Many of the developers and publishers using Steam presently have more planned - from bringing new day-and-date titles to re-launching critically acclaimed but out of stock titles to over 10 million active gamers.

"Of all the metrics we use to gauge the success of our efforts, the fact that our partners are excited and coming back for more is the most telling", he added.

Lombardi said that "Profits and improving the customer experience" are key factors that make Steam appealing to the publishers. "The word is out: Steam has established itself as a viable platform for selling and managing PC games".

via cvg

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