Ustwo: 'devs should be cautious' of free-to-play

June 16th, 2012, 23:24 Posted By: wraggster

App development 'like a drug', says Whale Trail developer

Ustwo co-founder Matt Miller has urged develpers to be careful about going free-to-play, which will put their game at risk of being burried beneath chart-topping hits.
Speaking to Modojo, Miller explained the reasons why his well-recieved title Whale Trail had failed to be commercially successful, and explained some of pitfalls awaiting small app developers.

"We were selling 200-300 copies a day and as we're a small sub-team within a big studio we incur big overheads which we weren't meeting," said Miller.
"We set ourselves the challenge of proving that we could make a game about the joy of flying in a world of make believe and be successful selling it for 69p. Sadly it just didn't shift the copies we needed for it to sustain its development."
Those 69p were to be a thorn in the side of Ustwo as they took the game free-to-play, and many fans felt they were being punished for having bought the game.

http://www.develop-online.net/news/4...f-free-to-play

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