US tablet owners view 7.5 hours of media via device each week

September 17th, 2012, 19:56 Posted By: wraggster

Closing the gap on PC-based consumption.
American tablet users spend around seven and a half hours browsing the web, watching videos, listening to music, and reading e-books on their device each.
It may not sound like much, sitting at just over an hour a day, but it's an impressive figure when compared to PC-based consumption for the same activities, which sits at just two hours more with 9.5 hours.
However, it isn't all fun and games as 25 per cent claim to use the devices for business purposes.
Interestingly, those who view three plus hours of video a week also have a higher overall satisfaction for their device than those that don't.
Satisfaction is calculated cross five primary points, with users ranking the following as the most important:

Performance – 26 per cent

Ease of user – 22 per cent

Style and design – 19 per cent

Features – 17 per cent

Price – 16 per cent

The iPad has the highest score at 848/1000, but that's unsurprising considering it's the best-selling tablet on the market.
Meanwhile, Amazon comes in as a very close second and scores 841/1000 for the Kindle Fire, suggesting a bright future ahead for the new Kindle Fire HD line.

http://www.mobile-ent.biz/news/read/...ch-week/019387

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