Tasteless cat euthanasia promo angers Steam users

October 3rd, 2012, 02:25 Posted By: wraggster

Marketing campaign claims cats could stay homeless or even be killed if game isn't approved on Greenlight

Reverb Publishing has expressed its regret after a promotion for one of its titles on Steam Greenlight called on users to vote for the game in return for the company donating $5,000 to homeless cat charity the Humane Society.
In a press release, the publisher said if Edge of Space, developed by Handyman Studios, wasn’t approved, that the money would “disappear like a puff of smoke in an uncaring wind”.

It also suggested that kittens would be left in the “harsh elements, be placed in harm’s way and possibly scheduled for euthanasia”.
Some users have expressed their anger and disappointment on the title’s Steam Greenlight page, calling it “disgusting” and “horrible marketing”.
“Jokes aside, the comments made were disgusting and undeserving a vote in my book. Think before someone writes press releases for you,” said one user.

http://www.develop-online.net/news/4...rs-Steam-users

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