Study finds 85 per cent of players quit social games after one day

October 19th, 2012, 23:06 Posted By: wraggster

Social game analyst Playnomics has conducted a study which looks at the issue of player churn in social games, the name given to the problem of retaining players for any length of time. The firm looked at US player acquisitions by companies using its PlayRM platform from July to September this year, and found that 85 per cent of the millions counted left after just 24 hours.

http://www.edge-online.com/news/stud...after-one-day/

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