Strategy Analytics: Tablet streaming is good news for the TV industry

August 21st, 2012, 23:22 Posted By: wraggster

Small screen = alert consumers v big screen = relaxed consumers.
New research from Strategy Analytics says that tablet adoption will only be a positive thing for the TV industry, complementing the big screen rather than stealing viewers, which is often the common belief.
It reckons people that view TV shows via tablets are more engaged and less distracted, compared to those watching the traditional TV that find themselves also looking at the second screen.
This is put down to two viewing behaviours called the 'alpha state' (deep relaxation) experience while watching TV, and the 'beta state' of tablet users keeping them conscious and alert.
Caroline Park, digital home observatory manager, Strategy Analytics, said: "Contrary to fears often expressed, emerging tablet behaviors are potentially good news for TV producers, networks and operators.
"Levels of engagement are significantly higher when people consume video content on their personal tablet compared to the TV screen, and if TV companies play their cards right they should be able to drive additional revenues from this increased viewer focus."

http://www.mobile-ent.biz/news/read/...ndustry/019107

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