SOE talks cultural naivety

August 15th, 2007, 21:01 Posted By: Shrygue

via Eurogamer

Sony Online Entertainment business development chief David Christensen believes we're all a little bit naïve when it comes to other cultures than our own.

He was speaking following the unveiling of the publisher's new MMO, which takes inspiration from a holy Hindu poem, and aims to promote awareness of the religion to Western audiences.

"Unfortunately I think most people - not just those in the gaming industry - are a bit naïve when it comes to any culture but their own, which is precisely why SOE believes it is of the utmost importance to partner with local talent in every foreign market we enter," David Christensen told Eurogamer. "To be successful in a territory you have to think like the consumers there."

Virgin Comics will be joining SOE on the project, and will be using its Ramayan 3392 AD publication as the basis for the game. This retells the ancient story of the Ramayana in a futuristic science-fiction setting.

The game is being built predominantly for the Indian market, but Christensen believes it will find success around the world and might help teach us a thing or two in the process.

"The game is being developed in India for Indian gamers, but we expect it to be a success worldwide; to anyone that enjoys a rich and colourful storyline," continued Christensen.

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