Riccitiello joy as EA makes $1bn in digital

January 14th, 2012, 00:10 Posted By: wraggster

Company folds standalone digital division for tighter integration with games labels

Electronic Arts hit a landmark milestone in 2011, having sold $1 billion of digital goods across mobiles, consoles and social networks.
John Riccitiello, CEO of the California publishing giant, said Electronic Arts left 2011 “as a very different company”.

“We empowered our creative teams, strengthened our IP and made progress in building a digital platform for our games and services,” he said.
“One year ago, we set a stretch goal to grow our digital business to $1 billion annually. I’m proud to say that we achieved that goal in Calendar Year 2011. Crossing the $1 billion threshold is an incredibly important milestone – congratulations!”
Riccitiello explained that the firm’s digital division, EA Interactive, would no longer stand alone as an isolated entity. Instead, it will merge into others, from core games to mobile.

http://www.develop-online.net/news/3...1bn-in-digital

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