Over one million Roblox users registered

August 2nd, 2010, 22:26 Posted By: wraggster

Free-to-play online building game Roblox has surpassed one million active monthly users on its website.

The company aims to attract both children and their parents to its website as it grows, providing an online space in which they can connect and share creative ideas.

"Most games aimed at kids are the traditional point and shoot videogames and don't allow them to be creative," offered David Baszucki, founder and CEO of Roblox.

"Everything on Roblox is generated by the player, and this gives the users a sense of ownership and pride that the traditional videogame does not. Roblox makes building fun. The learning is accidental."

The Silicon Valley-based company provides users with the ability to create and share their own unique game spaces, populating them with items from the available catalogue of buildings, clothing and vehicles.

The range of user-created games is broad, encompassing most traditional genres, as well as some homages to existing titles. Roblox offers premium, paid-for content available in the game's Builder's Club - which also allows players to make more than one game to share. The Builder's Club is currently priced at $5.95 (£3.78) with extended membership available from $29.95 (£19.04) to $199.95 (£127.11).

http://www.gamesindustry.biz/article...stered-article

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