Microsoft using guerrilla marketing for Surface tablets

August 25th, 2012, 23:08 Posted By: wraggster

Graffiti advertising the new devices is popping up all over New York.
Despite the company's best effort, many people still think of Microsoft as stuffy and old-fashioned, but their marketing campaign for the new Surface tablets might start changing minds.
Two months after announcing the Surface, but still at least two months away from release, Microsoft are playing a clever game. Trickling their slate into the public consciousness before embarking on a full-on ad campaign is a smart way of creating buzz.
A wiser man than I might say that the ads' clean, simple designs combined with the rough and ready nature of spray painting on plain brick walls reflects Microsoft's aim for the Surface to be a fast, sleek device that can be taken anywhere and perform any task in today's urban jungle.

http://www.mobile-ent.biz/news/read/...tablets/019143

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