Mana Energy Potion, The Sim Factory Team Up to Develop Energy-Packed Track, Car

May 28th, 2009, 16:35 Posted By: wraggster

Harcos, creators of Mana Energy Potion, the energy shot for gamers, announced a partnership today with premier simulation gaming developer The Sim Factory, LLC to create a Mana-themed track and car for its ARCA SIM RACING game. As part of the agreement, Mana Energy Potion will also take a bold step forward by becoming one of the first companies to utilize in-game machinima footage in an advertisement not promoting the game from which the machinima footage was used. The machinima ads for Mana Energy Potion, a video game-inspired product, will incorporate real-time video game images set within ARCA SIM RACING's interactive 3D game.

"This agreement helps put Mana Energy Potion on the bleeding edge of in-game advertising, and it's fun," said Aaron Rasmussen, co-founder and vice president of marketing, Harcos. "We are thrilled to be utilizing machinima footage in place of live action footage to promote our product. Using machinima allowed us to get footage of a car crash without the expense or hassle of custom 3D visual effects or running my car into a tree. I've always been a gear head and loved racing games, and Sim Factory has created an absolutely amazing product. We can't wait for their gamers to dive into the new track and test out our car."

Mana Energy Potion is a vitamin-packed premium energy shot that delivers up to eight hours of sugar-free energy without the nasty aftercrash normally associated with sugary energy drinks. The intense liquid is housed in a uniquely-shaped 1.69 fl oz spherical potion bottle and is aimed at helping gamers stay alert as they battle through marathon gaming sessions.

The new Mana-branded ARCA SIM RACING track and car will be available for free download to current users of ARCA SIM RACING through www.asrseries.com, starting on today. Mana Energy Potion's machinima footage advertisement will begin airing later this month on the popular video podcast "Inside Sim Racing" which is available at www.insidesimracing.tv and on iTunes.

For additional information about Mana Energy Potion, or to locate a local distributor, please visit www.manapotions.com. The first advertisement can be seen on "Inside Sim Racing" or on the fun page at www.manapotions.com/fun.html.

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