Just four per cent of Brits use tablets for online shopping

February 24th, 2012, 00:03 Posted By: wraggster

While 42 per cent prefer to use laptop or PC.
Website developer Basekit.com says tablet adoption is growing in the UK, but while the devices are replacing the use of PCs and laptops, just four per cent shop online via their tablet, with 76 per cent of tablet shoppers using an iPad.
Additionally, the iPad is almost as popular as a desktop Mac for online shopping, with 3.3 per cent and 3.7 per cent, respectively.
PCs prevail for online shopping with 42 per cent of Brits using a Windows-based desktop, while another 42 per cent use a Windows-based laptop, according to the report.
Mobiles seem to be even less popular for shopping with just two per cent of users shopping via their phone, and the iPhone accounting for 66 per cent of mobile-shoppers.
Further results show over twice as many men shop via tablet or mobile than women, despite spending 12 per cent less time shopping. Men are also the UK’s biggest spenders as well with an average online spend of £127.93 compared to £105.42 for women.

http://www.mobile-ent.biz/news/read/...hopping/017136

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