itsmy launches 'play anywhere' cloud gaming

March 14th, 2012, 23:43 Posted By: wraggster

New platform means gamers can play on any device from any location without any downloads.
itsmy began life as a mobile social network, but has redirected its activity into social gaming as the market has evolved.
Last September, it switched its entire games catalogue over toHTML5.
Its latest wheeze is an HTML5 platform that offers developers a new distribution channel, the itsmy Game Cloud, that bypasses native app stores.
It is now in beta testing and is planned to go live in early summer 2012.
Various business models under review, including daily/weekly/monthly subs, all-you-can-play access, pay-per-game and also game category bundles e.g. casual titles or classic titles.

http://www.mobile-ent.biz/news/read/...-gaming/017390

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