Crytek's impressive new technology that's powering its equally impressive FPS Crysis is to be used by company Avatar Reality to build a massively multiplayer virtual world (MMVW).
It makes Avatar the first company to license Crytek's new engine - CryENGINE 2 - and the MMVW will be a terraformed Mars where people can "live their fantasy lives by creating personalized characters, or avatars, in a beautiful environment."
So a bit like Total Recall then maybe but minus Arnold Schwarzenegger and the tons of brutal violence.