Ailing UK retailer Game Group has penned a deal with cloud gaming service Gaikai.
The deal will see Game offer playable demos on its online store, and brings the company in-line with other retailers such as Wal-Mart and Best Buy.
"We are extremely pleased to be working with Game across Europe to help them expand their digital presence and engagement with online consumers by streaming Gaikai's portfolio of high quality content," said Gaikai executive vice president Robert Stevenson.
"As gamers continue to increase their digital consumption of the industry's best games, Game will be well positioned to lead the way."
The deal should prove a boost for the company which has been struggling in recent months. Game announced earlier this week that it would not be stocking some EA titles due to a credit dispute, leading its share price to fall by 15 per cent. The loss of Game's credit insurance also left it unable to stock a number of other major titles.
"Gaikai's ground-breaking game streaming technology fits in well with our strategy of delivering the very best range of games and gaming products to our customers," said Game CEO Ian Shepherd.
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