Gaikai and InstantAction team up for streaming, embeddable games

March 12th, 2010, 00:29 Posted By: wraggster

If InstantAction.com's CEO Lou Castle is to be believed, we're apparently going to be playing games pretty much wherever we want in the not-so-distant future. He's just revealed plans (via IndustryGamers) to relaunch his site with a new business/distribution model and a partnership with game streaming service Gaikai. In addition to the already existing model of a quick download (a claimed 4 - 5 minutes) that still somewhat relies on your computer power to process the game's graphics, IA will now offer a streaming option for those who'd prefer a quicker, less hardware reliant gaming experience. "It's the perfect implementation of a thin client solution because when it's available it's brilliant and when it's not available it's ok ... you only have to wait a couple minutes."

The aforementioned streaming option (employing Gaikai) will also be embedabble on the web, as demonstrated with Assassin's Creed (not to mention to us earlier today) "Now if people are reading a review of a game, they don't have to go find it ... they can play it right then and there in the browser."

And that's just the beginning -- Castle clearly has an eye on digital distribution services when he talks about employing Facebook as "InstantAction's Xbox Live." IA's new distribution model essentially promises to developers/publishers the ability to release games with a variety of payment methods (pay as you go, free-to-play, one-time charge, etc.) while incorporating the aforementioned embed and streaming functionalities.

So far, the company has inked one deal for distribution (with LucasArts for The Secret of Monkey Island: Special Edition) and Castle claims to be pursuing others right now. And apparently it won't be too long before we get to check out the new system ourselves, as the revamped digital platform is said to be "launching soon."

http://www.joystiq.com/2010/03/11/ga...eddable-games/

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