G4BOX and Wicked Interactive Partner with IGA Worldwide

April 22nd, 2009, 20:12 Posted By: wraggster

G4BOX Inc. and Wicked Interactive Ltd. announced an exclusive agreement with IGA Worldwide to support in-game advertising within their hit game, Cross Fire, a free multiplayer first-person shooter available at:
http://crossfire.subagames.com.

"The Cross Fire beta launch has proven to be a tremendous success. The scale of the community building around the game has been astonishing and is still growing rapidly," said Howard He, CEO of G4BOX Inc. "We are delighted to partner with G4BOX on Cross Fire. Its success has allowed us to partner with in-game advertising pioneer, IGA Worldwide, to pursue opportunities in this exciting and ground-breaking advertising environment," added Garvin Yeung, CEO of Wicked Interactive Ltd.

Cross Fire is a free-to-play, multiplayer first-person shooter available on the PC platform. It allows up to 16-players to battle online simultaneously, completing objective-based missions and scenarios across a range of realistic locations and arenas. Cross Fire also offers an array of features, such as: four modes of gameplay including the exclusive "Ghost Match" mode, a persistent stat-tracking and ranking system, in-game friend lists, an integrated clan system, customizable characters, realistic military weaponry and much more.

Through its integration of IGA Worldwide's proprietary Radial 4.0 advertising SDK, Cross Fire now offers brands and agencies the opportunity to dynamically display, update and geo-target their advertisements to a highly engaged, tech-savvy audience within the elusive 18-34 male demographic.

Ed Bartlett, Vice President Europe for IGA Worldwide, said "Having pioneered ad-supported free-to-play premium games over the last three years, we are very excited to extend this model to Cross Fire, which has all of the necessary features for another huge success story in this category. IGA prides itself on a qualitative approach to ad inventory, and alongside contextual in-game billboards, users can also expect a sponsored tournament and leaderboards as well as subsidised branded content including new levels and arenas."

IGA's network has generated in excess of 25 billion full impressions, delivering over 60 million hours of content to nearly 40 million users in total, with an average view duration of 9 seconds of exposure per ad.

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