Facebook creates dedicated European games team

February 22nd, 2012, 23:27 Posted By: wraggster

Europe 'most interesting region' in terms of innovation, claims new division head

Facebook has announced it will be adding a team dedicated to working with European games developers.
Facebook already has such a team in the US, and the move is designed to support the success of European developers like Wooga, King.com, Supercell and Nordeus, who have managed to secure their own niche in the market with games unique to those offered by social gaming companies like Zynga.

The European team will be focusing on teaching developers about Facebook's mobile applications platform, launched in October 2011.
Users can now find games through Facebook's mobile apps, giving developers new ways to advertise, and more opportunities to convert gamers into paying customers.
"In the US, we have a team of engineers, product managers and partnerships folks who only do gaming, from Zynga down to two-person shops. Now we're creating that same unit in Europe too," Christian Hernandez, director of EMEA business development and partnerships at Facebook, told The Guardian.

http://www.develop-online.net/news/3...ean-games-team

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