Zynga generates estimated annual revenues of £100m from its social titles. Farmville has a separate, standalone website from its Facebook platform, and it has been suggested that Zynga is considering launching their own social networking site built around the game.
After such bold allusions, however, The Times reports rumblings of a massive Zynga backtrack. No quick fix seemed likely after a Facebook insider told The Times that Zynga is “a bad actor, which is putting profits before its users.â€