The arrival of Fable III on PC will be the "first step" of a much larger push by Microsoft to boost the profile of gaming on Windows 7 desktops.
That's according to a head office-circulated response designed to placate inquiring journalists. Luckily, this fell onto Kotaku's lap.
Anyone asking this: "Does Fable III on Windows signal a larger reinvestment by Microsoft in PC gaming? How is this different from the previous times you've announced a reinvestment in PC gaming and not quite come through with a robust offering?"
Will be met with this: "In terms of revenue, Windows is far and away the largest gaming platform in the world, so it's an incredibly important part of Microsoft's business. From core games like Fable III to casual, social and Facebook titles, more gaming happens on Windows than anywhere else.
"Windows 7 is a world-class gaming platform, and you can bet Microsoft has a vested interest in using it as a platform for amazing first party content. Fable III on Windows as well as Xbox 360 this holiday is a great first step, and we'll have more news for you later this summer."
Lionhead boss Peter Molyneux gave Fable III a 26th October release date at E3. He didn't specify whether this will be simultaneous on PC and Xbox 360.