In a crowded MMORPG market, we always had trouble remember which one, exactly, Dungeons and Dragons Online was. As of August 6, it'll be a little easier, and the game becomes Dungeons and Dragons Online: Unlimited, or "the one that used to be a paid one, but now is free."
It's an interesting strategy, and we're curious to see how it pans out. We'd issue a stern reminder though, that the true cost of MMORPGs (your immortal soul) is much pricier than a few more bucks on your Visa every month.