Web giant to bring blockbuster franchise to China with Call of Duty Online
Activision has signed a new deal with social games titan Tencent to bring Call of Duty Online to China.
The upcoming free-to-play Call of Duty Online, which has been in development for more than two years, will be exclusively operated by the web giant in the region.
Activision states the new gaming model featured in the title has been designed specifically to the Chinese market, and will allow players will be able to personalise their characters, weapons and equipment.
There will also be an in-game store tailored for Chinese users.
"We are very excited about our relationship with Tencent and the opportunities for gaming in China," said Activision CEO Bobby Kotick.