Borderlands 3 is the fastest selling game in 2K's history

September 23rd, 2019, 20:01 Posted By: wraggster

The latest Borderlands outing has broken multiple records for both the series and the 2K Games publishing label.
Take-Two has announced Borderlands 3 sold 50% more copies in its first five days than Borderlands 2, which makes it the fastest selling 2K title to date.
Further indicating the shift away from retail, the publisher reports that 70% of all copies sold during that time were digital -- the highest percentage downloads have ever taken for a multiplatform title released both physically and digitally by 2K Games.
Sell-in for Borderlands 3 reached more than five million units in the first five days, meaning the franchise has now generated more than $1 billion in net bookings to date. It is only the second 2K franchise to ever achieve this.

https://www.gamesindustry.biz/articl...in-2ks-history

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