• A rather longer statement began by trumpeting the "momentum" for the PS3, with 1.8 million units sold in the US in 2008 - a 99 per cent growth year-on-year.
• Additionally PS3 software showed a 206 per cent growth level for the year to-date, and SCEA promised over 140 Blu-ray titles by the end of the fiscal year.
• The PlayStation Network now has over 10 million registered accounts, with over 200 million pieces of content downloaded worldwide.
• The PSP sales were spurred on to 16 per cent growth over the first six months of 2007 by the God of War: Chains of Olympus promotion.
• More than 42.5 million PS2s have now been sold in North America across the console's lifetime.
• The PlayStation brand has now yielded more than USD 3.3 billion in the year to-date; July hardware sales hit USD 609 million in July - 22 per cent growth; July software sale hit USD 184 million - 28 per cent growth.
• "Our year-to-date sales growth of 99 per cent for the PS3 reaffirms that consumers are indeed embracing PS3 as their entertainment hub-of-choice with its feature-rich offerings like Blu-ray and our recently announced video delivery service," said Jack Tretton, president and CEO of SCEA. "With an unmatched software line-up that includes LittleBigPlanet, SOCOM: Confrontation, Resistance 2 and MotorStorm: Pacific Rift, and the anticipated launch of our new 80GB PS3 model, we're confident in a strong second half of the year and look forward to quickly addressing any inventory shortages due to the transition."

• Microsoft's reaction began by hailing a strong E3 showing, and noting a profitable year with USD 2.1 billion "in growth" for the Entertainment and Devices Division.
• Since launch consumers have spent over USD 10.4 billion on the Xbox 360 in the US, giving the platform a 49 per cent market share.
• Xbox 360 titles accounted for USD 129 million - 34 per cent share - in software sales for July.
• Third party revenue generated by the Xbox 360 platform was USD 121 million - 42 per cent of the market.
• Xbox 360 now has an attach rate of 7.9, which Microsoft stated as the highest attach rate in history for any console at this point in its life cycle.
• The statement closed with a look ahead to the rest of the year, including the Netflix deal in the US and a games library of over 1000 titles, including Lips, You're in the Movies, and Gears of War 2.

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