Nintendo's web stats soar above rivals'

February 20th, 2007, 02:13 Posted By: wraggster

What do you do when you can't get a Wii? You stare at pictures of it. Nintendo's hardware shortage has likely encouraged a startling boost in web traffic for the company. According to data from Nielsen & NetRatings, Nintendo.com's unique visitor count reached 2.08 million in January, up 82% from last year's count.

The numbers were enough to trump both PlayStation.com (1.55 million uniques) and Xbox.com (1.5 million uniques) -- and land Nintendo.com in seventh place among the top computer hardware manufacturer sites. Nintendo also recorded the third longest browsing time per visit at 19 minutes and 29 seconds. Despite Nintendo's web growth, Apple.com proved it was still the destination for lustful consumers, recording 43.51 million unique visitors, who averaged 79 minutes and 25 seconds of perusing. It's called the iPhone.

via joystiq

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